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When to Use Custom Consumer Products Stickers?

Author: Jessica

Feb. 24, 2025

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Tags: Packaging & Printing

The Importance of Printed Consumer Product Labels

Why do we need labels on products? At first, the answer seems obvious &#; we need to know what the package contains. After all, without labels, retail stores, warehouses, and homes would be filled with packages of all shapes and sizes that do very little to reveal what is within.

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Aside from the simplest of identification purposes, however, we&#;d like to suggest that consumer product label printing exists for two other main purposes &#; to market the product, and to display information required by the industry, state, or federal government. These two purposes can take on a variety of meanings depending on the business.

Label Designs for Ideal Marketing

Labels can be used for several different marketing purposes. For starters, companies use them to display their brand and promote the contents to a group of consumers. Many brands have developed unique packaging that allows customers to determine what the contents are before the label is even on the product. A great example of this is Pringles® potato chips, whose cylindrical can is recognizable across the globe. However, Pringles® and other companies still need to differentiate themselves from generic or store brands that might utilize the same packaging style. Labels do this by showcasing the company&#;s logo and branding images.

Other times, the label is essential for identifying the type of product inside. For instance, cleaning products tend to come in bottles of similar sizes and shapes. The label, along with the branded logo, tells the consumer what is in the container. When labeling a product, be sure that the product description is clear and accessible on the packaging. This helps the customer to quickly find what they need among crowded store shelves.

When it comes to marketing, the most important function of custom product labeling is to help consumers identify your brand. Keeping a consistent logo, font, color scheme, and other packaging elements between products provides consistency across your company&#;s selection. This helps consumers quickly identify your products. In particular, flexographic labels &#; which are printed directly on surfaces of many types &#; can help identify products even after a label would otherwise have worn off.

Product Labels Relay Important Information & Adhere to Regulations

Besides being able to visually identify your product, consumers also need to know the specifics regarding what makes up the product. Businesses across multiple industries are held to strict industry, state, and federal government regulations regarding the content, ingredients, active ingredients, warnings, and other pertinent information that must be displayed on a label. Failing to follow such rules can result in hefty fines for each range of products not in compliance.

Household Product Label Printing Requirements

Chemicals, both on the industrial and household levels, must display ingredient and active ingredient information. Household cleaners often include a list of warnings and contraindications that must be displayed prominently on the packaging. Due to the nature of some of these products, companies need to use labels that can withstand heat, water, and outdoor conditions. That way, the label can communicate important information until the product is ready to be thrown away.

Food & Beverage Label Printing Requirements

The food industry also has strict labeling guidelines. Nutritional information must follow a very specific format and use a specific font size. Again, products may get wet or encounter hot or cold temperatures, so you&#;ll need labels that can handle these conditions. Messaging also needs to be consistent from product to product to ensure accurate representation of the package&#;s contents.

Cannabis Label Printing Requirements

The cannabis industry, in particular, is an up-and-coming market with very strict regulations regarding labeling. These cannabis label regulations include child safety and THC warning information. In this competitive market, both medical and recreational cannabis companies will need high-quality product labels to be a brand differentiator.

Where Can You Find A Quality Labeling Printing Company?

Regardless of your product or industry, the need for high-quality labels that speak to your brand&#;s identity and provide accurate product information is clear. Royal Label&#;s label printing service ensures that your products meet specifications before they&#;re even on the shelves. Whether you&#;re looking for traditional product labels, food labels, medical labels, or medical cannabis labels, Royal Label is your go-to source. We provide custom product labels of any kind with 0% defect and fast printing. No matter what the unique circumstances of your company&#;s product set may be, we have a solution that can help.

Want more information on Custom Consumer Products Stickers? Feel free to contact us.

Use Custom Labels to Make Your Brand Stick with Consumers

Are you finding it difficult to get your brand name to stick with potential customers?

Are you looking for an affordable yet impactful solution?

Custom labels are a unique marketing solution that can really make a difference for your business, no matter what type of product you&#;re selling, or services you provide.

Custom labels and stickers can be used for&#;

  • Promoting upcoming sales or events by sticking a label to an envelope or invoice
  • Reminding customers of uncommon products with &#;Did you know that we offer XYZ?&#; labels
  • As a cheaper alternative to custom packaging, get plain boxes and seal them shut with a branded sticker or label
  • A QR code sticker that can be affixed to the back of business cards or other marketing materials

Your time is valuable. We could all use more hours each day. Why not take advantage of the benefits that custom labels can provide for you and your staff?

Custom labels are hugely helpful when you run and market a local business. They can perform functions, go places, and make connections that may not otherwise be possible.  And, they&#;re available on-demand.

Ann Arbor-Based Michigan Computer Supplies Has the Custom Labels Your Business Needs!

Our customers love our on-demand delivery for their custom label stock.  We store your inventory of blank or custom printed labels and provide what you need on-demand.

Imagine what could happen if you put labels to work and place more of your own focus on your customers?  You might just get a more professional presence and efficient operation that customers notice, buy, and refer to others.

We can help you come up with eye-catching labels that will help your product or service stand out.

Have you ever thought about how custom labels can help your business internally, too? Bar code labels are an important part of an inventory management system and allow you to scan your SKU numbers rather than manually entering each item number, saving you time and money.

Are you interested in learning more about Custom square label stickers? Contact us today to secure an expert consultation!

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