Fearless, Solid, and Reliable, DONGFENG KC Ushers a ...

Fearless, Solid, and Reliable, DONGFENG KC Ushers a New Journey in the World

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Customer-oriented, in response to the dominance of road transport in many regions worldwide, Dongfeng Commercial Vehicles launched a new dumper - DONGFENG KC.

The DONGFENG KC dumper adopts the new generation D320 engineering vehicle cab, featuring a driver's airbag seat, a single-side armrest, an integrated headrest, airbag lumbar support, and seat ventilation. The cab's interior is equipped with automatic air conditioning and a parking heater.

DONGFENG KC boasts strong power and bearing capacity. It is equipped with three internationally leading power chains: Dongfeng Cummins engine, FasTrak gearbox, and Dongfeng Dana and Handmann axles. The machine's maximum power can reach 520HP.

To adapt to extreme road conditions, DONGFENG KC includes adaptive configurations such as exhaust gas heating devices for operation in cold environments. Adaptable modifications can be made according to user needs and working conditions, such as road transportation or loading in mining areas. The ground clearance of the water tank and the minimum ground height of chassis accessories meet the needs of various working conditions.

Dongfeng Commercial Vehicles is committed to providing reliable products and services to users worldwide. The establishment of two spare parts central warehouses in crucial sales areas in Europe, the management of more than 200 maintenance service stations, and support from over a dozen Chinese experts ensure timely, fast, and effective after-sales services. The unified distribution model resolves the "tough after-sales" problem faced by different dealers, providing a worry-free car experience with a regional joint warranty.

"I have three criteria for choosing a dumper: power, passability, and comfort. DONGFENG KC fully meets my needs. I like this car very much!" Simon, a European user, expressed his high appreciation for DONGFENG KC at the offline test drive experience meeting.

IT'S ALL ABOUT TRUST. Dongfeng Commercial Vehicle has become "the most reliable Chinese truck brand" with excellent vehicle technology and considerate exclusive services. In addition to Europe, DONGFENG KC has been introduced to South America, Southeast Asia, and other markets. It will continue to provide high-quality and reliable services to users worldwide and create more value.

Chinese state-owned automobile manufacturer

Not to be confused with Dongfeng Motor Group, the subsidiary.

Not to be confused with Dongfeng Motor Co., Ltd, a joint venture.

Dongfeng Motor Corporation Ltd. is a Chinese state-owned automobile manufacturer headquartered in Wuhan, Hubei. Founded in 1969, it is currently the smallest of the "Big Four" state-owned car manufacturers of China with 671,000 sales in 2023, below SAIC Motor, Changan Automobile, and FAW Group.

The company develops and markets vehicles under its own branding, such as Fengdu, Voyah, Aeolus, and Forthing, as well as under foreign-branded joint ventures such as Dongfeng Honda, Dongfeng Nissan, and Dongfeng Peugeot-Citroën (all via subsidiary Dongfeng Motor Group). In 2021, foreign-branded cars accounted for 79% of sales. In addition to commercial and consumer vehicles, it also manufactures parts and cooperates with foreign companies.

As a state-owned enterprise of China, Dongfeng is controlled and managed by SASAC, which under Chinese law performs the functions of an investor.

History

Background and founding

During the Korean war, there was a need for trucks to be used on the battlefield. The Ministry of Machinery planned a factory to build an imitation of the GAZ-51 truck. This was originally planned to be at Qingshan District, Wuhan, and later revised to Wuchang District, also in Wuhan. In 1955, these sites were disregarded as being too vulnerable to air raids, and Chengdu was chosen as the proposed site. The reasoning is also mentioned in a dictate of Chairman Mao Zedong; as part of his "Third Front" strategy. However, due to the poor state of the economy, the plans were shelved.

In 1957, Hunan was picked as the site for the proposed truck factory, as the Yangtze basin area of the province didn't have any heavy industry yet. In 1960 preparations started at the site in Shiyan, but were abruptly halted. As the Chinese economy improved, and as a result of the Sino-Soviet split, production of military trucks came into the spotlight again, and construction of the Second Automobile Works was included in the third five-year plan in 1965.

The company was officially founded in 1969 at a village of 100 residents, which would later grow to become Shiyan city. This remote location was chosen as its topography consisted of over 40 shallow valleys, allowing factories to be concealed, while also being on the route of the Xiangyang–Chongqing railway. Due to its remote countryside location with limited equipment, the company only managed to produce 200 automobiles by 1972.

Mass production (1975–2000)

In 1975, the first EQ240 2.5-ton Dongfeng truck was produced, followed by the EQ140 5-ton model in 1978, which was also the company's first civilian truck. At its peak the EQ140 held a domestic market share of 66%. In 1986, Dongfeng surpassed 100,000 vehicles produced annually. In 1987, a new 3-ton model was launched.

Traditionally manufacturing commercial vehicles, by 2001 these made up about 73% of Dongfeng's production. By 2012, that figure had reversed, and 73% of manufacturing were passenger cars. However, the percentage of consumer offerings was likely lower as passenger car counts may include microvans, tiny commercial vehicles that are popular in China.

Between 1978 and 1985, alongside the market-based Chinese economic reforms instituted by Deng Xiaoping, Dongfeng was transformed from a manufacturer of two heavy-duty trucks with fragmented operations and ownership into a single, centrally managed enterprise. This process included placing all Dongfeng operations—from part manufacture to vehicle assembly—under the control of a single business entity and the merger of six truck production bases as well as a number of other companies previously controlled by provincial governments. Post-1985, further reforms took place that allowed Dongfeng greater autonomy; the company was removed from the direct administrative control of the central government.

By the mid-1980s, its assets had tripled from those initially given to it by the state in 1981, and management was desirous of even greater production capacity. But in 1995, the company was experiencing financial difficulties as was the case with many Chinese automobile manufacturers at this time. The situation was still dire in 1998, precipitating a 1999 restructuring of the company.

In 1992, the company changed its name to Dongfeng, or "East Wind" in Chinese.

Organizational structure

Dongfeng Motor Corporation (DFM)

Dongfeng Motor Corporation (DFM) is the ultimate parent company using the Dongfeng name and is directly controlled by the State-owned Assets Supervision and Administration Commission of the State Council.

Dongfeng Motor Group (DFG)

Dongfeng Motor Group (DFG) is a listed subsidiary that is majority owned (66.86%) by Dongfeng Motor Corporation. The Dongfeng Motor Group (DFG) subsidiary is responsible for several joint ventures with foreign car companies, such as Dongfeng Motor Company Limited (DFL or commonly known as Dongfeng Nissan), Dongfeng Honda Automobile, Dongfeng Peugeot-Citroën Automobile.

Of the joint ventures, DFL (or Dongfeng Nissan), formed in 2003, is the largest and sells Nissan-branded vehicles under its Dongfeng Nissan Passenger Vehicle Company (DFN) division. The DFN division also produces cars using Infiniti and Venucia branding. In 2017, DFL acquired a 51% stake in Zhengzhou Nissan (total 79.651%) from its own subsidiary (at the time) Dongfeng Automobile Company Ltd. (DFAC) to consolidate Nissan China operations under DFL.

Dongfeng Commercial Vehicle (DFCV)

Dongfeng Commercial Vehicle (DFCV) is a 55-45 joint venture between Dongfeng Motor Corporation and Volvo which produces medium-heavy trucks under Dongfeng branding. It was formed in 1975 by Dongfeng Motor Corporation, and was transferred to DFL in 2003. In 2013, DFL sold the medium-heavy truck business back to Dongfeng Motor Corporation, who then formed the joint venture with Volvo in 2015.

Dongfeng Automobile Company Ltd. (DFAC)

Dongfeng Automobile Company Ltd. (DFAC) is a 55% owned listed subsidiary that produces light commercial vehicles under Dongfeng branding. It was formed in 1998 by Dongfeng Motor Corporation, and was transferred to DFL in 2003, who held a 60.1% stake. In 2022, DFL transferred a 29.9% stake back to Dongfeng Motor Corporation, who then bought another 25.1% from other investors, obtaining a majority stake of 55%, fully streamlining all commercial vehicle production to Dongfeng Motor Corporation's direct control. It has a 50-50 joint venture to produce Cummins diesel engines known as Dongfeng Cummins Engine Co. Ltd.

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