Asking the Right Questions at your Sports Business

My conversations with thousands of coaches, managers, and owners have brought up questions like, &#;How do we get more clients?&#; or &#;What are the best ways to market my organization to increase attendance/revenue?&#; or my personal favorite &#;Why would I invest in clientele data tools if I sell out every year and know everything about my clients?&#;

Link to Okler

Simple answer: Today (more than any other time in history) it is crucial to understand your clientele and understand whether your offerings are aligning with client data to determine whether or not you&#;re getting every single dollar out of your client base. This is especially true if you are looking to throw money into marketing.

Here are some key questions to ask yourself when making decisions about your business.

Key Questions to Ask

It&#;s actually quite simple, start with asking yourself these questions and be honest. (Bonus points for all three, and if you&#;re not sure, we&#;ll point you in the right direction!)

1. From my clients perspective, is it easy for them to register, schedule and pay online?

2. What&#;s the largest age group(s) of my clients today?

3. If someone told me to pinpoint on a map where my clients come from, could I?

Answers & Resources

From my clients perspective, is it easy for them to register, schedule, pay online?

The less work your clients have to do the better. The days of printing off a PDF registration, placing a check/cash in an envelope and sending it in (via or mail) are dying.

Example: I had a recent conversation with a new client who described a recurring pain point with prospective clients. His current registration process had his perspective clients him a form of what they were interested in and dates/times that would work to connect for their initial assessment. In theory this sounds reasonable and sometimes he was able to connect with them that day and get them into training. Yet this was far from a seamless process.

What&#;s the largest age group(s) of my clients today?

Why would you spend money on marketing to gain 50 new clients for a 14u camp when you have 75 clients in your database ages 16-18, but you aren&#;t offering an event for that age group? I know this seems crazy but we come across this everyday. If you don&#;t know what demographic you are already serving, it is impossible to make smart business decisions. The best way to generate revenue is to ensure the clients already in your database, are engaged in every program that applies. It&#;s imperative to understand your paying customers and what type of training or events will fit their buying profile. And even if your camp is selling out year after year, without understanding your demographic, it&#;s possible you are leaving revenue on the table. Key insights about your clients will lead to scaling opportunities that were previously unavailable. Harness that data to grow your business and brand.

Contact us to discuss your requirements of Custom Futsal Courts. Our experienced sales team can help you identify the options that best suit your needs.

If you look on a map, where do most of your clients come from?

Final Score

In coaching, we incorporate advanced techniques and technology to better train our athletes and give them a competitive edge. This same type of technology and best practices on the administrative side are not going away and should be implemented into your current operation for maximum success.

Six Questions to Ask Before You Choose a Sport Court

11 years ago

You've finally made the decision that your family needs a Sport Court in your backyard. Sport Courts provide a safe place for your family members to get the exercise they need, and a place where neighborhood kids (including your own!) can play safely all day. But how do you choose the right game court for your needs? And how do you know you're dealing with a trustworthy manufacturer and dealer?

Here are some questions to ask game court dealers before you buy to ensure you're getting a quality product.

1. Where are your game courts manufactured? - Sport Courts are manufactured in the U.S., and warehoused locally, reducing the carbon footprint and ensuring that manufacturing materials and processes stand up to rigorous U.S. standards. Sport courts are also eco-friendly, made from 100 percent recycled rubber in a zero-waste facility.

2. What sort of warranty is available? - A good modular game court should be warranted for 10 years or more, often pro-rated after the first three years. Make sure your dealer/installer has been in business longer than the length of the warranty. This is a good rule of thumb to determine that you're not dealing with a &#;fly-by-night&#; company and that, if anything happens, they will honor the product's warranty.

3. How long has the manufacturer been in business? - When you're choosing a long-lasting product like a game court, you want to go with proven technology and a proven manufacturer. Longstanding companies have the network, revenue and technology to innovate the best products, with the experience to select a dealer network that will get the job done right for you. Connor Sport Court International, makers of Sport Court brand game courts, have been making indoor and outdoor Sport Courts since . You can be assured they will honor their warranties and support their dealer network.

4. How much experience do your dealers have? - How many courts has your dealer network installed? - Equally important as the manufacturer's reputation is the reputation of the dealer network. Sport Court East's dealers have installed more than 100,000 indoor and outdoor game courts since , and Sport Court East is the exclusive distributor of Sport Courts in the New York tri-state area. We have an extremely low turnover rate; many of our dealers have been in business as long as we have.

5. Are dealers licensed and insured? - As with hiring any contractor who will be working on your property, you want to make sure the firm is licensed and insured. All of Sport Court East's dealers are licensed and insured.

6. Can you show me samples of other yards like mine with sport courts? - In sports and business, there's a saying about knowing how to &#;walk the walk.&#; An extensive portfolio of game courts like the one you want for your backyard speaks volumes about a dealer's experience and skill.

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