10 Things to Consider When Buying Lip Gloss Manufacturer

Lip gloss is one of the most popular cosmetics in the United States, and its star is rising. According to data calculated by Statista, 122.62 million women in the U.S. used lip gloss and lipstick in , and that figure is expected to climb to 124.68 million in . There are a lot of reasons for the popularity of lip gloss. Many women seek products that can not only combat the very common problem of dry lips but also enhance their appearance. From colored lip gloss and plumping varieties to those that merely add shine, a broad range of gloss products enjoy high demand.

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For sellers, lip gloss is an excellent source of revenue because it needs to be applied regularly throughout the day, which makes it something consumers are likely to repurchase regularly. Moreover, the aesthetic appeal of gloss and its affordability make it a popular gift choice. If you are considering selling a private label lip gloss, you will find no shortage of private label cosmetics companies offering their products. Here is what you need to keep in mind when choosing which private label lip glosses to sell.

The Safety of the Ingredients

A primary consideration when it comes to lip gloss is the safety of the ingredients. This is particularly pressing when you consider the fact that lip gloss is applied directly to the lips and a small amount of it may be swallowed by users accidentally, such as while sipping a drink after applying gloss.

Before putting your name on any lip gloss, make sure you are comfortable with its contents.

Ask the private label cosmetics company to supply you with an ingredient list, and vet it carefully to ensure nothing is dangerous or even questionable. Keep in mind that many of your potential customers will be doing the same research as you when they are making their buying decision, so if you see anything that causes concern, your customers may find the same information and pass over your gloss in favor of a safer choice.

You also need to ensure that the ingredients are all legal in every country you plan to sell your products. Each country has strict limitations when it comes to what can be used in cosmetics, and they can differ from place to place. For example, many of the ingredients that are considered legal and safe in the United States are not permitted in cosmetics products sold in Europe due to more stringent regulations. Ask the private label cosmetics company if the lip gloss’s ingredients are legal in the countries where you plan to sell the products, and verify this on your own to be certain.

The Quality of the Ingredients

Once you have ensured that the ingredients in your private label lip gloss are safe, you need to consider their quality. Find out where the provider is sourcing the raw materials and how well they perform. If you are positioning yourself as a luxury brand, your customers will expect your product to be made with higher-quality ingredients to justify the higher price tag.

Another important reason that you will want to pay attention to the quality of the ingredients and raw materials used to make your lip gloss is that it has a direct impact on the shelf life of the products.

Not only is this beneficial to your customers, but it can also help you when it comes to stocking and turnover as products with a shorter shelf life may end up expiring before you are able to sell all of them, which can have a big impact on your bottom line.

Special Characteristics

When you are looking for private label lip gloss, you will need to pay considerable attention to the features that your customers will be looking for. There are lots of glosses on the market, and buyers are often looking for a gloss that solves a particular problem. Here is a look at some of the special characteristics you may want your gloss to possess so you can market it accordingly.

Long-Lasting

For many customers, longevity is an important quality in lip gloss. After talking and drinking throughout the day, lip gloss tends to rub off fairly quickly. Many customers look for options that have significant staying power so they do not need to constantly reapply it throughout the day. If you are looking to target these customers, look for private label gloss that is formulated with longevity in mind.

Non-Sticky

Many of the shiniest lip glosses on the market tend to be quite sticky. For consumers who do not like the feeling of a sticky lip gloss, you may want to sell a gloss that provides shine without excessive stickiness. This may mean, for example, that you will want to avoid products with a high amount of petroleum jelly.

Plumping

If you believe your clientele will be interested in lip glosses that can make their lips look fuller, look for private label glosses that contain plumping ingredients. These often create a localized swelling effect through ingredients like cinnamon and menthol for temporary plumping.

Level of Shine and Finish

Another consideration is the level of shine provided by a gloss. While some people love the look they get from a very shiny gloss, others prefer more of a gentle sheen. There are lots of options when it comes to texture, including thick, creamy, matte, silk, shiny, glossy and even textured. Some lip glosses are liquid, while others come in stick form or as potted balms.

Another important consideration is coverage. You may want to ensure that you have products that appeal to people who are looking for gloss that will impart some color to their lips as well as those who simply want to add some shine. Depending on the type of cosmetics you sell and your target audience, you may even want to sell glosses that are metallic or glittery. Make sure you find finishes that will meet the needs of your customers.

Packaging and Labeling Options

Lip gloss is one type of product where packaging is extremely important. Many women will not even consider a lip gloss that is not packaged in their preferred format. For example, some women enjoy the ritual of dipping their fingers into a pot of gloss and rubbing it across their lips, while others prefer a more hygienic approach and only buy glosses that can be applied directly to the lips without touching the fingers. Make sure the glosses that you are considering are available in the type of packaging you believe your clients will prefer, or offer multiple formats so that consumers can make their own choice.

It is also important to ask about boxing and labeling. You will want your customers to feel good when they buy your products, so look for something that comes in boxes with professional printing and bottles that feel luxurious and heavy to make a good impression.

Certifications

Many customers these days are very concerned about what goes into the foods they eat, the clothes they wear, and the products they use on their bodies. As part of this trend, more and more people are seeking lip glosses that are made in an environmentally friendly way, and some are also sticking exclusively to vegan and organic ingredients.

Many private label lip glosses contain natural ingredients that offer hydration, such as cocoa butter, shea butter and mango butter. These ingredients are natural, but they may not necessarily be organic depending on how the plants they are sourced from are grown. If you are trying to appeal to customers looking for organic products, you will want to ensure that your private label lip gloss has earned an organic certification.

Another consideration that can broaden your appeal is looking for private label lip glosses that were made without animal testing and have a cruelty-free certification. It may also be worth verifying that the lip gloss you are considering is gluten-free as people with a severe gluten allergy may be looking for a product that is completely safe for them to use.

Even if you do not plan to put these certifications on your branding, it is worth finding out if the lip glosses satisfy any of your own ethical concerns because they are going to be part of your brand and you will want to stand behind them.

Be Sure to Try Samples

One of the best things you can do when looking for a private label lip gloss is ordering samples of the products you are considering and trying them out yourself or asking friends and family to give them a try. This will allow you to get a feel for the products’ formula and wear. You will also be able to inspect the packaging close up to ensure it meets your standards in cases where you will not be supplying packaging on your own.

Wearing the lip gloss for a test run enables you to see not only how long it lasts but also whether it dries out the lips over time or has an unpleasant feel or taste. This will also allow you to see the shades that they offer in person to make sure they appear as expected. Many times, the colors of cosmetics are difficult to capture accurately in photographs online, so looking at them in person is the best way to see if the shades will work for you.

Get in Touch With Auraline Beauty For Your Private Label Lip Gloss

We are SBLC Cosmetics, a German cosmetics supplier specia­lizing in color cosmetics. One of our best-selling product is our lip gloss.

Depending on the formu­lation and packaging, we offer minimum order quantities of just 1,000 pieces per shade and full custo­mization.

We provide a full-service approach from concept to shelf — including brand develo­pment, product design, and secondary packaging (paper box). 

MPlus Cosmetics, based in Milan, Italy, is a cosmetic manufac­turer specia­lizing in the production of various makeup products, including lip gloss.

They focus on luxury private label cosmetics, offering custo­mized solutions tailored to the specific needs of their clients. While the specific minimum order quantity (MOQ) for lip gloss was not detailed, we assume it’s around –pcs per color.

Blanka is a platform that enables users to create and sell their own branded line of makeup products, including lip gloss. The service operates with a unique model that elimi­nates minimum order quantities (MOQ) and order fees, allowing for a low barrier to entry for those looking to start a private label makeup business.

Blanka allows users to upload their logo, add products to their online store, and have orders dropshipped directly to customers without the need to hold inventory. 

With around $7 per unit for a basic lip gloss, they are pretty expensive though.

Auraline Beauty is a private label cosmetics manufac­turer that specia­lizes in a variety of makeup products, including lip gloss.

They offer a range of lip gloss options such as Hydra-Gloss and Liquid to Matte Lipstick. What’s nice about their website, is that they showcase every private label product they offer with prices for different order quantities.

While Auraline Beauty doesn’t offer a dropshipping service, they also have very low minimum order quantities, starting from just 48pcs per color. Their prices are similar to Blanka with around $7 for a lipgloss with your logo on it.

Are you interested in learning more about Eye Cosmetics? Contact us today to secure an expert consultation!

Columbia Cosmetics is an estab­lished private label cosmetic manufac­turer in North America. The company specia­lizes in lip gloss and other cosmetic products, offering custom formu­lation services as well as stock products.

They serve a global clientele that includes presti­gious cosmetic retailers, beauty salons, spas, and boutiques. The firm provides turnkey solutions supporting clients from product concept to full manufac­turing. 

Lee Cosmetics is on of the best lipgloss manufac­turers from China. On their website they showcase many different lip glosses that can be printed with your logo. You’ll find the MOQ, lead time and more for each lipgloss.

Most of their lipglosses start at around pcs. To get the price, you’ll have to make a request.

New Look Cosmetics (NLC) is a full-service cosmetics manufac­turer based in the United States. They offer a wide range of product manufac­turing services, including formu­lation and production for face, eye, lip, and body cosmetics.

The are SGS and PETA certified and will help you with regulatory compliance.

As they do not advertise small MOQs for lip glosses, we assume, they start at around — pcs per color. 

YCY Cosmetics is an OEM/ODM makeup manufac­turer based in Taiwan with around 30 years of experience in the cosmetics industry. 

This is a good choice if you are looking for high order quantities, starting from pcs or more. You can request the price for their private label lip glosses via their website. We’ve tested their products, and they are really high quality.

Nature’s Own Cosmetics does offer private label lip gloss manufac­turing services as part of their cosmetics product line.

As a private label cosmetics manufac­turer certified to GMP guide­lines and ISO standards, they position themselves as a turnkey solution provider able to take lip gloss products from concept to completion for brands.

Their website showcases various lip gloss products they can produce, including lip gloss tubes in different finishes (glossy, matte, shimmery).

Similar to Auraline Beauty, they start at 1 unit but have pretty high unit prices.

As you might have noticed already, lipgloss manufac­turers have totally different minimum order quantities, ranging from 1pcs — 12,000pcs.

But why is that?

And what are the diffe­rences?

How do I know which lip gloss manufac­turer i should choose?

These are some of the questions that we are going to answer in this guide.

Private label cosmetics means they make products that can be branded and sold by other companies. So instead of having their own brand, they create lip glosses for businesses to sell under their own brand name and packaging.

There are two types of private label lipgloss manufac­turers:

For businesses looking to launch a lip gloss line quickly with minimal upfront investment, pre-manufac­tured lip glosses are an attractive option.

These are stock products that private label manufac­turers like Auraline Beauty have readily available.

Pre-made lip glosses typically have lower minimum order quantities, sometimes as low as 1 unit. This allows smaller brands and startups to test the market before committing to larger production runs.

On the other hand, pre-developed lip gloss formu­la­tions cater to brands seeking a more custo­mized product.

While the formula is pre-existing, you can also choose basically any packaging you like.

Some manufac­turers like us offer the ability to tweak factors like pigmen­tation, finish (matte, shimmery, glossy), and additives to create a unique signature product. 

However, this level of custo­mization often comes with higher minimum order requi­re­ments, ranging from 1,000 — 3,000 units per shade to ensure a good unit price.

If your goal is to launch a lip gloss line quickly, pre-manufac­tured stock formu­la­tions allow you to go from order to shelves in just a few weeks.

Pre-developed lip glosses involve a longer process and might range between 2–4 months.

Pre-developed lip gloss formu­la­tions offer the ability to create a truly signature product tailored to your speci­fi­ca­tions. You can choose and customize the packaging, and sometimes even adjust the formu­lation a little bit.

Pre-manufac­tured options provide less custo­mization, making it harder to stand out from compe­titors using similar stock formulas. It’s limited to putting your brands’ logo on the lip gloss..

Customers seeking affordable, mainstream lip gloss options may be satisfied with pre-manufac­tured lip glosses.

However, brands targeting consumers who value premium, unique products may need to invest in pre-developed lip glosses to deliver a superior perceived value.